Beverly Hills · 5-star hotel

The Beverly Hills Hotel

The 1912 'Pink Palace' — Hollywood's longtime favourite, famous for its bungalows, palm trees, and pink-and-green facade.

Overview

Some hotels are remembered because of their rooms. Others are remembered because of where they are located. Then there are hotels whose identity has become part of the history of the city around them.

The Beverly Hills Hotel belongs to that last category.

Known around the world as the "Pink Palace," this celebrated Beverly Hills property has been part of the Los Angeles story since 1912. It opened before the City of Beverly Hills itself was incorporated and was originally created as a place for prospective property buyers to stay while exploring the area. More than a century later, the hotel remains closely associated with Hollywood, luxury travel, privacy and classic California glamour.

For travellers searching for a luxury hotel in Beverly Hills, the attraction is not simply the hotel's famous name. It is the combination of a historic setting, tropical gardens, distinctive architecture, private bungalows, sophisticated rooms, celebrated dining and a location close to some of Los Angeles' best-known shopping and entertainment districts.

The experience feels different from staying at a conventional 5-star hotel in Los Angeles. There is a sense that the hotel itself is part of the destination.

The Story Behind the Pink Palace

The Beverly Hills Hotel opened its doors on May 12, 1912, under founder Margaret Anderson. At the time, Beverly Hills as a city did not yet exist.

The original idea was surprisingly practical: the hotel provided accommodation for people who were coming to the area to look at property.

Its history soon developed into something much larger.

Over the decades, the property became closely connected with Hollywood's entertainment industry and attracted generations of well-known guests. The Polo Lounge became an important meeting place, while the private bungalows offered a secluded environment for guests seeking greater privacy.

The building's famous pink exterior dates from 1948, when the hotel was painted in its distinctive blush tone. The colour eventually became so closely associated with the property that the nickname "Pink Palace" became part of its identity.

Today, that history is still visible throughout the property.

Why The Beverly Hills Hotel Feels Different

A lot of luxury hotels use words such as elegant, exclusive and sophisticated.

The Beverly Hills Hotel has something that cannot simply be created through a new interior design project: heritage.

The property has existed for more than a century. Its architecture, gardens, restaurants and distinctive visual identity have evolved over generations while retaining many of the elements that made the hotel recognisable in the first place.

The result is a hotel that feels connected to old Hollywood while still offering contemporary luxury.

That balance is important.

A visitor can arrive through the famous red-carpet entrance, walk beneath mature palm trees, notice the signature pink walls and banana-leaf design, and still expect the comfort and services associated with a modern luxury resort in Los Angeles.

A Peaceful Setting in Beverly Hills

The hotel is situated on Sunset Boulevard in Beverly Hills, within a 12-acre garden setting.

That creates an interesting contrast.

Outside the property are some of Los Angeles' busiest and most recognisable areas. Inside, the atmosphere becomes much more private and relaxed.

Mature palm trees and tropical landscaping help create a feeling of separation from the surrounding city. The gardens are an important part of the hotel's character, rather than simply decorative landscaping.

For travellers looking for a Beverly Hills luxury hotel, this combination can be particularly appealing. You can spend the morning exploring Los Angeles and return to a quieter environment in the afternoon.

The property is also close to Rodeo Drive, Century City and other major business and entertainment areas of Los Angeles.

Guests arriving via Los Angeles International Airport (LAX) typically reach the hotel in around 30-45 minutes, depending on traffic.

The Famous Hollywood Connection

The hotel's relationship with Hollywood is one of the reasons its name is recognised far beyond Los Angeles.

Over the decades, Hollywood figures have gathered at the hotel for meals, meetings, celebrations and private stays. The Polo Lounge became particularly associated with entertainment and business conversations, while the bungalows provided a more secluded setting.

This history has helped establish The Beverly Hills Hotel as one of the most recognisable Hollywood hotels.

But the experience today is not simply about celebrity history.

The hotel's identity is built around hospitality, privacy and service, allowing today's travellers to experience the setting without needing to be part of Hollywood themselves.

The Iconic Pink Exterior

The pink façade is probably the hotel's most immediately recognisable feature.

It is one of those architectural details that has become inseparable from the property itself.

Combined with green-and-white accents, palm trees and the hotel's distinctive logo, the exterior creates an appearance that is instantly associated with Beverly Hills.

For visitors interested in travel photography, architecture or classic Los Angeles imagery, the property offers plenty of memorable visual details.

The red-carpet arrival adds another layer to the experience.

Instead of entering through an anonymous modern hotel lobby, guests arrive at a place with a very specific visual identity.

The Martinique Banana-Leaf Design

Another defining detail is the hotel's famous Martinique® banana-leaf wallpaper.

The pattern was created by C.W. Stockwell in 1942 and selected by designer Don Loper during the hotel's 1949 renovation. It subsequently became one of the most recognisable design features associated with the property. According to the hotel's history, the pattern extends for approximately 5.5 miles through the hotel.

The design works because it reflects the hotel's California setting.

Rather than feeling disconnected from the destination, the tropical leaves, pink walls and garden environment create a visual language that feels distinctly Beverly Hills.

For design-conscious travellers, this is one of the details that makes the property more memorable than a generic luxury hotel near Los Angeles.

Rooms With Hollywood Character

The guest rooms and suites combine the hotel's historic personality with contemporary comfort.

The official accommodation collection includes rooms, junior suites, suites and individual bungalows. The property describes the accommodations as paying homage to the hotel's heritage while incorporating a more modern luxury feel.

For travellers who appreciate classic interiors, the main hotel provides a traditional Beverly Hills atmosphere.

For guests who value privacy, the bungalows offer another style of stay.

The choice between a main-house room, suite or bungalow can therefore change the character of the visit.

The Private Bungalows

The bungalows are one of the hotel's most distinctive accommodation options.

They provide a more secluded experience within the landscaped grounds and are strongly connected to the hotel's Hollywood history.

For a traveller searching for a private luxury bungalow in Beverly Hills, this type of accommodation can offer something that a conventional high-rise hotel cannot easily replicate.

The experience is less about looking out over a huge city skyline and more about having a private retreat surrounded by greenery.

That makes the bungalows particularly interesting for guests who value discretion, space and a quieter atmosphere.

A Hotel for Luxury Travellers

The Beverly Hills Hotel is naturally suited to travellers who want more than a convenient place to stay.

The property provides a complete luxury environment where accommodation, dining, wellness, gardens and service all contribute to the overall experience.

It can work for a weekend in Los Angeles, a longer California holiday, a special celebration or a business trip where privacy and location are important.

The key distinction is that the hotel itself can be part of the itinerary.

Guests do not necessarily need to leave the property every few hours in order to have something to do.

The Polo Lounge

The Polo Lounge is one of the hotel's most famous spaces.

For decades it has been associated with Hollywood gatherings, business conversations and what the hotel describes as LA power dining. The restaurant remains an important part of the hotel's identity.

The significance of the Polo Lounge comes from more than its menu.

It is a place with history.

A meal here can therefore feel connected to the larger story of Beverly Hills and Hollywood, particularly for visitors who enjoy restaurants with a strong sense of place.

The hotel also notes the popularity of its McCarthy Salad, which has become one of the property's recognisable culinary traditions.

The Fountain Coffee Room

For something more casual, the Fountain Coffee Room offers a very different atmosphere.

The iconic diner has been serving guests since 1949 and has its own connection to Hollywood history.

This is one of the interesting things about The Beverly Hills Hotel.

Luxury does not always mean formal dining.

A guest can have an elaborate meal in the Polo Lounge on one evening and enjoy a much more relaxed experience at the Fountain Coffee Room another day.

That range makes the hotel feel like a small world within Beverly Hills.

The Cabana Café

The Cabana Café provides another side of the hotel's dining personality.

Located in a poolside setting, it offers a more casual environment where guests can enjoy food while taking in the California sunshine.

For visitors spending time around the outdoor pool, this style of dining fits naturally into the day.

There is no need to dress up for every meal or leave the property when you want something relaxed.

Poolside California Living

The outdoor pool is another major feature of the property.

The combination of palm trees, gardens and poolside surroundings creates the kind of environment many travellers associate with a classic California luxury resort.

It is easy to imagine a day structured around a slow morning, breakfast, time outdoors, lunch near the pool and an evening dinner.

That pace is very different from the fast sightseeing schedule many visitors experience elsewhere in Los Angeles.

Spa and Wellness

The Beverly Hills Hotel also offers a dedicated spa and fitness experience.

The spa is designed as a quiet retreat within the larger property, with treatment rooms and wellness services intended to help guests disconnect from the pace of Los Angeles. Current spa information lists four treatment rooms, a duet suite and nail-care facilities.

For hotel guests, the fitness centre is available around the clock, while the spa operates during scheduled daily hours.

This makes the hotel suitable for travellers who want to maintain a wellness routine during their trip.

A Different Kind of Los Angeles Vacation

Los Angeles can be difficult to experience in a single way.

There are beaches, film studios, museums, shopping districts, restaurants, hiking areas and entertainment venues spread across a very large metropolitan area.

A stay at The Beverly Hills Hotel provides a more concentrated luxury experience.

Instead of treating the hotel as a base from which to escape every morning, guests can divide their time between exploring Los Angeles and enjoying the property itself.

That can make a trip feel less rushed.

Exploring Rodeo Drive

One of the obvious attractions near the hotel is Rodeo Drive.

Known for luxury shopping and its connection with Beverly Hills' high-end retail scene, Rodeo Drive is an easy addition to a luxury travel itinerary.

Visitors do not have to spend an entire day shopping. Walking the area, looking at the architecture and visiting selected stores can easily be combined with other Beverly Hills activities.

For travellers interested in Beverly Hills shopping, the hotel's location provides a convenient starting point.

Beverly Hills Beyond the Hotel

Although the hotel can easily occupy a large part of the stay, the surrounding area is worth exploring.

Beverly Hills is known for its grand residential streets, luxury boutiques, restaurants, galleries and cultural attractions.

The wider Los Angeles area adds even more possibilities.

Guests can create a trip around Hollywood, West Hollywood, Santa Monica, museums, entertainment venues or other parts of Southern California depending on their interests.

The concierge can also help guests organise transportation and local activities.

For more on the wider city, see our Los Angeles hotel guide and destination guide.

A Strong Option for Couples

The atmosphere of The Beverly Hills Hotel naturally lends itself to romantic getaways.

Couples can enjoy a slower schedule without sacrificing access to Los Angeles attractions.

A typical day could begin with breakfast, continue with shopping or sightseeing around Beverly Hills and end with dinner at the hotel.

For a special anniversary or celebration, a private bungalow can offer a particularly secluded setting.

The combination of gardens, dining, spa facilities and historic surroundings creates plenty of opportunities to make the trip feel different from an ordinary city break.

Couples planning a special trip may also want to browse our anniversary vacation packages.

Family Holidays

The hotel is also designed to welcome families.

The property describes its goal as providing an experience where the whole family can enjoy their time in Los Angeles. Its range of accommodation and on-site facilities gives families the option of spending some time at the hotel rather than constantly moving between attractions.

For families, location can be especially useful.

Beverly Hills provides access to shopping, restaurants and wider Los Angeles attractions while the hotel itself offers space to relax between outings.

Families should confirm current room configurations and child-specific policies when booking.

Business Travel

The Beverly Hills location is also useful for business travellers.

The hotel is close to Century City and other important Los Angeles business districts, while the property itself provides business services and concierge support.

The advantage is that a business trip does not have to feel entirely business-focused.

After meetings, guests can return to a landscaped property, have dinner, use the wellness facilities or simply relax away from the traffic.

Weddings and Special Events

The historic character of The Beverly Hills Hotel also makes it suitable for celebrations.

The hotel has hosted weddings and social events for generations, and its combination of gardens, distinctive architecture and dining spaces provides several possible settings for special occasions.

For couples planning a wedding in Los Angeles, the property offers something difficult to reproduce elsewhere: an established visual identity and a setting already deeply connected with Beverly Hills history.

Service That Feels Personal

Luxury is not only about architecture or room design.

The hotel's guest services include 24-hour concierge and in-room dining support, along with services such as business assistance, laundry and dry cleaning, shoe shining and car services on request.

This emphasis on personal assistance matters in Los Angeles because transportation and scheduling can sometimes make travel complicated.

Having a knowledgeable hotel team available can help guests make the most of their time.

What Kind of Traveller Will Appreciate This Hotel?

The property can appeal to several different travel styles.

Luxury travellers may appreciate the combination of heritage, service and privacy.

Couples can build a romantic California getaway around the gardens, dining and spa.

Families can use the hotel as a comfortable Beverly Hills base.

Business travellers can take advantage of its location near important commercial areas.

Hollywood and film-history enthusiasts may particularly enjoy the property's connection with the entertainment industry.

Design lovers may appreciate details such as the pink exterior and Martinique banana-leaf pattern.

When Is the Best Time to Visit Beverly Hills?

Los Angeles is a year-round destination, which makes the hotel suitable for travel in almost every season.

Spring can be pleasant for exploring Beverly Hills and spending time outdoors.

Summer brings the classic Southern California atmosphere associated with poolside days and outdoor dining.

Autumn can offer a slightly quieter feeling while still providing comfortable conditions for exploring the city.

Winter is generally mild compared with many other major U.S. destinations, making Los Angeles an attractive option for travellers looking for a warmer city break.

The best dates ultimately depend on the type of holiday you want to create.

Planning Your Stay

Because The Beverly Hills Hotel is itself a destination, it can be useful to avoid filling every day with outside activities.

Leave some time to enjoy the property.

If the trip is focused on relaxation, consider a spa appointment, pool time and a leisurely meal.

If sightseeing is the priority, use the hotel's location to explore Beverly Hills and then return for the evening.

If the trip is centred around food, plan time for the Polo Lounge, Fountain Coffee Room and Cabana Café while also exploring restaurants beyond the property.

The most enjoyable itinerary may be one that leaves room for both plans and spontaneity.

Once you've compared this property against other luxury hotels worldwide, our guide to what justifies a luxury vacation price tag is a useful next read.

Final Thoughts

The Beverly Hills Hotel is difficult to describe simply as another luxury hotel in Los Angeles.

Its story began more than a century ago, before Beverly Hills itself became the destination recognised around the world today. Over time, the pink façade, red-carpet entrance, tropical gardens, private bungalows, Polo Lounge and Hollywood connections became part of the hotel's unmistakable identity.

That history does not mean the property belongs only to the past.

Modern rooms and suites, wellness facilities, contemporary guest services and an established dining scene allow today's travellers to experience the hotel as a functioning luxury destination.

For someone planning a Beverly Hills vacation, a romantic Los Angeles escape, a special celebration or simply a memorable stay in Southern California, The Beverly Hills Hotel offers something that is increasingly difficult to find: a hotel with a story that is inseparable from its surroundings.

You can visit Los Angeles for the beaches, Hollywood, shopping, restaurants or entertainment.

But when you return to the Pink Palace, you are staying in a place that has been part of the city's story for more than a century.

That is what makes The Beverly Hills Hotel more than an address. It is one of the enduring symbols of Beverly Hills itself.

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Good to know

Frequently Asked Questions

Why is The Beverly Hills Hotel called the Pink Palace?

The property became known as the Pink Palace after its exterior was painted pink in 1948. The nickname has remained closely associated with the hotel ever since.

When did The Beverly Hills Hotel open?

The hotel opened on May 12, 1912, before Beverly Hills was officially established as a city.

Is The Beverly Hills Hotel close to Rodeo Drive?

Yes. The hotel is situated in Beverly Hills with convenient access to Rodeo Drive and the area's shopping and dining destinations.

Does The Beverly Hills Hotel have private bungalows?

Yes. The hotel has a collection of individual bungalows that provide a more private accommodation experience.

Does the hotel have a spa?

Yes. The Beverly Hills Hotel has a dedicated spa with treatment rooms, a duet suite, nail-care facilities and a fitness centre.

What restaurants are at The Beverly Hills Hotel?

The property currently highlights the Polo Lounge, Fountain Coffee Room and Cabana Café among its dining venues.

Is The Beverly Hills Hotel good for couples?

Its private setting, dining, gardens, spa and historic atmosphere make it suitable for couples planning a luxury Los Angeles getaway.

Is the hotel suitable for families?

Yes. The hotel welcomes families and offers accommodation and services intended to make stays comfortable for different types of travellers.

Is The Beverly Hills Hotel a good choice for a luxury Los Angeles trip?

The property combines a historic Beverly Hills setting with luxury accommodation, dining, wellness and personalised guest services, making it a distinctive option for travellers looking for an upscale Los Angeles stay.

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