If ticking off the big sights is your priority, the West End or Covent Garden makes sense β you'll be walking distance from Theatreland, the British Museum, and Westminster. It's convenient, but it's also the most expensive and busiest part of the city.
For a calmer stay, Kensington offers wide, leafy streets and easy access to the museum district, while Shoreditch trades polish for a livelier food and bar scene in a more industrial, creative setting. Both are still well connected by tube, so you're not really sacrificing much in terms of access. Our hotel booking guide can help you weigh price against location for your specific trip.