Kayak's summer 2026 research for UK travellers found that eight of the ten most trending outbound destinations were long-haul, with Asian cities rising fast and familiar favourites in Japan and Thailand holding strong. Japan combines a very different culture, excellent food, spotless transport and some of the world's most beautiful scenery, and the language barrier is much smaller than many people fear.
The trip is also becoming more accessible. More airlines and more routes mean more competition on fares, and many visitors find that costs on the ground, from food to local transport, are surprisingly reasonable. The airfare is the big decision, and that is where careful comparison pays off.
