Alicante is the gateway to the Costa Blanca, and the Costa Blanca is one of the most popular places in Europe for British holidaymakers and second-home owners. The result is a huge number of flights from London, with several airlines on the same route, and that competition keeps fares lower than you might expect.
It also means the cheapest day for your trip can differ by thirty pounds or more from the day before. If you can move your dates a little, you will almost always find a better price. If you cannot, you can still save by picking the right airport and watching what you pay for bags.
