The reason is simple: millions of families want to travel during the same few weeks, because that is when schools are closed. English schools usually break up in the third or fourth week of July and return in early September, and airlines and tour operators raise prices to match demand.
Flights that cost £60 a head in June can cost £250 in the first week of August. That is not a scam, it is supply and demand, and it means that even small changes in your dates can make a big difference. The cheapest approach is to avoid the peak weeks altogether, or to be well prepared if you cannot.
